Built for the Grind. Backed by the Brand.
Grind Sports Group is an athlete-first NIL agency specializing in connecting college football and basketball athletes with brands that align with their identity — creating partnerships that last beyond the season.
Our mission is to empower athletes by securing NIL deals and brand partnerships that authentically reflect their personal brands, passions, and long-term goals. We're dedicated to elevating athletic excellence through meaningful collaborations that support who our athletes are, on and off the field.
Empower athletes through NIL deals and brand partnerships that authentically reflect their personal brands, passions, and long-term goals.
We don't just find deals — we build brands. Every athlete gets personalized strategy, hands-on support, and access to a network of brands ready to invest in the next generation of stars.
Connecting athletes with brands that match their identity and goals. We find the right fit, not just any deal.
Structuring deals so athletes get fair, meaningful compensation. Every contract is tailored to protect and elevate.
Growing athlete platforms to attract brands and build fanbases. Data-driven content strategies that convert followers into fans.
Building a personal brand that stands out on and off the field. Your name becomes the brand.
High-quality content for campaigns, social, and athlete promotion. From concept to camera to conversion.
Amplifying athlete stories through media outreach and press. We get the right eyes on every story worth telling.
Jack Yates is a Division I football player at Duke University and the Founder of Grind Sports Group, where he helps college and professional athletes build authentic brand partnerships and expand their presence beyond sports.
Through his work in sports marketing, NIL, and athlete representation, he has helped facilitate collaborations with brands across wellness, recovery, apparel, hospitality, restaurants, and performance-focused industries.
In addition to competing at the Division I level, Jack has gained experience across multiple areas of the sports business industry through internships and hands-on work with professional sports organizations, athlete agencies, and marketing teams.
Jack is passionate about the business side of sports, relationship-building, and creating meaningful opportunities for athletes and brands alike. His long-term goal is to continue growing within the sports industry and eventually build a leading agency focused on innovative athlete marketing and representation.
Porter Wilson is the President and Agent at Grind Sports Group. A Duke University graduate Porter was a four year starting punter for the Blue Devils and went on to pursue his NFL dream through tryouts at the professional level before hanging up the cleats.
After football Porter attended the Fuqua School of Business at Duke where he continued to sharpen his business acumen. Now he is channeling everything he learned as a competitor and a student into building his career as an agent.
Porter brings a rare perspective to GSG. He has lived the athlete experience firsthand at the highest level of college football and knows what it takes both on and off the field. That background makes him an agent athletes can trust to have their best interests at heart.
Ready to take your brand to the next level? Whether you're an athlete looking for representation or a brand looking for authentic partnerships, we want to hear from you.
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