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Athlete-First Marketing Agency

Founded by athletes.
Driven by partnerships.
Powered by hustle.

Built for the Grind. Backed by the Brand.

Our Athletes Partner With Us
Stand+
Joe's Pizza
Dig Inn
Sunset Cantina
Fit King
beem Light Sauna
Viva Burrito
Slate Milk
Stand+
Joe's Pizza
Dig Inn
Sunset Cantina
Fit King
Kut Football
Viva Burrito
About Us

Who We Are

Grind Sports Group is an athlete-first NIL agency specializing in connecting college football and basketball athletes with brands that align with their identity — creating partnerships that last beyond the season.

Our mission is to empower athletes by securing NIL deals and brand partnerships that authentically reflect their personal brands, passions, and long-term goals. We're dedicated to elevating athletic excellence through meaningful collaborations that support who our athletes are, on and off the field.

Our Mission

Empower athletes through NIL deals and brand partnerships that authentically reflect their personal brands, passions, and long-term goals.

Why Grind

We don't just find deals — we build brands. Every athlete gets personalized strategy, hands-on support, and access to a network of brands ready to invest in the next generation of stars.

Our Roster

The Athletes

Terry Moore
Terry Moore
DB · Football
Ohio State
Dorian Mausi
Dorian Mausi
LB · Football
Tennessee Titans
Brandon Johnson
Brandon Johnson
DB · Football
Philadelphia Eagles
Jordan Waters
Jordan Waters
RB · Football
LA Rams
Nick Morris
Nick Morris
LB · Football
Duke
Brycen Coleman
Brycen Coleman
WR · Football
Vanderbilt
Austin Hunt
Austin Hunt
Guard · Basketball
Harvard
Ethan Okwuosa
Ethan Okwuosa
Guard · Basketball
Southern New Hampshire
Lucius Anderson
Lucius Anderson
WR · Football
Yale
Todd Pelino
Todd Pelino
Kicker · Football
Duke
What We Do

Services

NIL Brand Partnerships

Connecting athletes with brands that match their identity and goals. We find the right fit, not just any deal.

Custom Deal Negotiation

Structuring deals so athletes get fair, meaningful compensation. Every contract is tailored to protect and elevate.

Social Media Strategy

Growing athlete platforms to attract brands and build fanbases. Data-driven content strategies that convert followers into fans.

Strategic Client Branding

Building a personal brand that stands out on and off the field. Your name becomes the brand.

Dynamic Content Creation

High-quality content for campaigns, social, and athlete promotion. From concept to camera to conversion.

Marketing & PR

Amplifying athlete stories through media outreach and press. We get the right eyes on every story worth telling.

In Action

Partnership Content

Fit King
Terry Moore × Fit King
Watch on Instagram →
Stand+
Todd Pelino × Stand+
Watch on Instagram →
Dig Inn
Austin Hunt × Dig Inn
Watch on Instagram →
Leadership

Meet The Founder

Jack Yates

Jack Yates

Founder · Duke University

Jack Yates is a Division I football player at Duke University and the Founder of Grind Sports Group, where he helps college and professional athletes build authentic brand partnerships and expand their presence beyond sports.

Through his work in sports marketing, NIL, and athlete representation, he has helped facilitate collaborations with brands across wellness, recovery, apparel, hospitality, restaurants, and performance-focused industries.

In addition to competing at the Division I level, Jack has gained experience across multiple areas of the sports business industry through internships and hands-on work with professional sports organizations, athlete agencies, and marketing teams.

Jack is passionate about the business side of sports, relationship-building, and creating meaningful opportunities for athletes and brands alike. His long-term goal is to continue growing within the sports industry and eventually build a leading agency focused on innovative athlete marketing and representation.

Trusted By

Brand Partners

Stand+
Joe's Pizza
Dig Inn
Sunset Cantina
Fit King
Beem Light Sauna
Viva Burrito
Get In Touch

Let's Build
Something Together

Ready to take your brand to the next level? Whether you're an athlete looking for representation or a brand looking for authentic partnerships, we want to hear from you.

978-333-3593 partnerships@grindsportsgroup.com Book a Call @grindsportsgroup
Work With Us
Follow Along

@GrindSportsGroup